The Zoe Report

7.17.2025

Shyema Azam

Shyema Azam is the Beauty Director at BDG, where she helps lead the beauty and pharma verticals for branded content. With more than a decade of experience in beauty and wellness journalism, she is a seasoned editor, writer, and content strategist.

Shyema began her career after earning a journalism degree from the University of Illinois at Urbana-Champaign. She has held editorial roles at Allure and Marie Claire, and has contributed as a freelance editor to top publications including Vogue, Seventeen, and Cosmopolitan.

In addition to her editorial work, Shyema has worked on the brand side of the beauty industry, spearheading content and marketing efforts for companies across the globe—from Los Angeles to Dubai.

A proud Chicago native, Shyema now resides with her husband and two sons in the NY/NJ area.

You can connect with her on Instagram, TikTok, and LinkedIn.

(Standing Appointment)

I Got A Botox Facial & I’m Ready To Book My Next Appointment

This may be the first step to my glass skin dreams.

By Shyema Azam

(Beauty)

5 Reasons Why Valentino Beauty’s Foundation Will Become Your Ultimate Everyday Base

I never believed in love at first swipe, but leave it to Valentino Beauty to make me believe in romance again. More specifically, their Very Valentino 24 Hour Wear Liquid Foundation is a bona fide standout in a sea of foundation options. Tap to see why it gets the beauty editor stamp of approval.

By Shyema Azam

Here’s Everything On Our Editors' Fall Beauty Wish List

By Shyema Azam

(Beauty)

The Perfect Accessory To Make A Night In Feel Like A Night Out

The sumptuous notes of Carolina Herrera's new Good Girl Supreme makes for the perfect night in.

By Shyema Azam

(Beauty)

4 Manuka Honey Skin Benefits You Need To Know About

By Shyema Azam

The Top Beauty Essentials To Pack For Any Music Festival

By Diana Weisman and Shyema Azam

6 Beauty Must-Haves That Work Double (And Even Triple) Duty During Music Festival Season

By Shyema Azam