September’s Fashion News Is Better Than Ever

September doesn’t just mark the beginning of fall and football season — in the fashion world, it’s arguably the most exhilarating four weeks out of the whole year (perhaps tied with February, that is). This is largely due to fashion month, which kicks off in New York City this Thursday. There are also star-studded award shows on the calendar, including the MTV Video Music Awards — did you check out the best looks from Sunday night’s red carpet? — and the Emmys. And on top of all that, the September fashion news, which runs the gamut from collaborations to campaigns, never fails to bring more excitement to the industry.

For starters, New York-based namesake designer Nili Lotan debuted a handbag collection, featuring 16 styles, many of which were named after iconic rock n’ roll singers. The brand celebrated its newest category with a bash in the Big Apple on September 4, featuring a performance by The Kills and a special appearance from Maggie Rogers. Another label making major moves this month? EB Denim. The Los Angeles-based company opened its first-ever flagship in the city, which will double as an event studio and retail store. Scroll ahead to stay up-to-date on September’s fashion news. You know the drill: Check back on this post throughout the month to read up on the latest happenings. 

Prada Opens A Store In Topanga

This month, Prada opened a boutique in Topanga, California, located in the region’s go-to shopping destination, Westfield. The shop’s interior is just as stunning as the luxury label’s beloved looks. One highlight is the three-dimensional triangular pattern, which mirrors Prada’s iconic logo. Spanning over 5,000 square feet, the new location also boasts its signature pastel green color and a black-and-white checkered marble floor, which nods to the original Prada store in Milan. The boutique offers a range of products, including both men’s and women’s ready-to-wear, leather goods, footwear, and accessories. See the visually pleasing spot for yourself at 6600 Topanga Canyon Boulevard.

Marc Jacobs Relaunches Bark Jacobs

Pet parents, gather around. Following the success and enthusiasm around Marc Jacobs’ first Bark Jacobs initiative, the luxury label is back for round two. From September 27 to October 19, customers can get a hand-painted pet portrait on any Marc Jacobs leather good purchase, including its bestselling Tote Bag and Dual Bag. Simply book an appointment at a participating store, listed here.

Nicola Peltz Beckham & Brooklyn Beckham Collab With Express

On September 30, Express unveiled its “Icons of Style” campaign, starring husband-and-wife duo Brooklyn Beckham and Nicola Peltz Beckham. Marking the retailer’s 45th anniversary, this new ad was lensed by the Morelli Brothers at Milk Studios in Los Angeles and features the couple modeling Express’ fall and holiday 2025 collections. “When I think of iconic style, it’s not just about the clothes, it’s about the way they make you feel,” Peltz Beckham shared in a statement. “For me, fashion has always been a form of self-expression. That’s why I connected with the brand and the campaign, because when clothes make you feel confident, that’s always the best look.”

J.Crew & Khiry Launch A Line

On September 23rd, J.Crew launched a collaboration with Jameel Mohammad, founder and designer of Khiry, a celebrity-favorite jewelry label based in New York. A homage to the beauty, art, heritage, and culture of the African diaspora, the capsule includes a small but mighty selection of earrings, rings, and cuff bracelets ranging from $50 to $178.

Kate Spade Unveils Its Fall 2025 Campaign

On September 23, Kate Spade unveiled its fall 2025 campaign, “Spark Something Beautiful,” featuring a star-studded roster of Gen Z celebrities. Such talent includes rapper Ice Spice, social media sensation Charli D’Amelio, singer Laufey, and model Reign Judge. Set in New York City, the ad spotlights Kate Spade’s Duo bag, a modular silhouette crafted from soft pebbled leather. “Like the Duo Bag, our campaign stars reflect uniqueness and versatility — yet shine brightest together,” Kaisy Mae O’Reilly, senior vice president of marketing at Kate Spade, shared in a press release. “At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”

Silk Laundry Releases Its Fall 2025 Collection

Silk Laundry debuted its fall 2025 collection, Chroma, on September 25. Designed by founder and creative director Katie Kolodinski, this new line explores how color can influence mood, memory, and emotion. “This season was about using color with intention,” she explained in a press release. “Not just for the way it looks, but for how it makes you feel — calm, grounded, energised, at home.” In the bold collection, you’ll find soft knits and tailored separates in prints like floral and plaid.

Erin Walsh Teams Up With Motorola

Celebrity stylist Erin Walsh, who works with Anne Hathaway, Selena Gomez, and Sarah Jessica Parker, fronted Motorola’s Icons Behind the Icons campaign. In the accompanying video, the fashion expert shares how the company’s AI-powered Razr Ultra helps her stay organized and focused throughout her busy schedule, which often includes fittings across time zones and sourcing last-minute looks for said A-list clients.

Reformation Taps Nara Smith For A Collab

Reformation has a knack for choosing the industry’s buzziest tastemakers to team up with, and its latest muse is no exception. This month, the sustainable brand partnered with lifestyle and fashion guru Nara Smith on an exclusive capsule collection. Marking Smith’s first-ever apparel collaboration, the line fuses nostalgia with romance, featuring faux fur, lace, and bows on retro-looking silhouettes. What’s more, the assortment was made from scratch (IYKYK) using materials like regenerative and recycled wool, as well as deadstock fabrics.

Givenchy Launches First Handbag By Sarah Burton

Givenchy launched its first handbag — the Pinch — designed by its new creative director, Sarah Burton, who featured the purse in her inaugural collection for the fashion house, which hit the runway last March. Available in three sizes and a variety of shades, such as black, ivory, deep red, and acid yellow, the purse has a pinched, folded look, hence its name. Perhaps the silhouette will be fall’s newest it bag?

J.Crew Unveils A New Campaign For Its Iconic Rollneck Sweater

On Sept. 16, J.Crew dropped a campaign highlighting its iconic Rollneck sweater, one of its best-selling knits that first launched in 1988. This imagery shows the next generation of stars across film, TV, and music, modeling the beloved top, including the likes of Lukita Maxwell, Maggie Rogers, Rome Flynn, and Molly Gordon.

“We wanted to celebrate that through this cast of characters who individually represent the many facets of our heritage: classic, prep, country, collegiate, and are redefining what those things mean to a new generation of Americans,” Julia Collier, chief marketing officer at J.Crew,” explained in a press release.

Larroudé Teams Up With Candy Pratts Price

On Sept. 12, New York-based footwear label Larroudé released a collection in collaboration with fashion industry veteran Candy Pratts Price. “Candy was my very first boss, and everything I learned about accessories started with her. She is iconic, a true fashion visionary, and to now collaborate with her is a dream come true, full circle,” Marina Larroudé, co-founder of Larroudé, shared in a statement. Together, they designed three silhouettes: a stiletto, a loafer, and a low pump, all of which come in a slew of unique designs.

Taylor & Mackinley Hill Introduce A Jewelry Brand

Model Taylor Hill and her sister Mackinley made their first foray into the jewelry biz, launching their own label, Stone Fruit. Inspired by their grandmother’s bold jewelry collection, which they inherited, the brand is priced from $100 to $500, with pieces made using lab-grown diamonds, peach moonstone, and garnet. Shop the line on Sept. 30.

Everlane Taps Laufey As The Face Of Its New Campaign

Everlane tapped Icelandic-Chinese musician Laufey for its fall 2025 campaign, titled Laufey in Everland, which marks the retailer’s first talent-led ad. The emerging artist modeled new fall pieces that reflect her whimsical, vintage-inspired aesthetic. She explained in a press release, “The short navy trench with t-strap leather shoes immediately felt like a Laufey song in an outfit, while the silky champagne dress is one I could see myself wearing onstage, perhaps paired with a bow!”

Bernadette Debuts Shoes

It’s been a whirlwind year for Bernadette. On the heels of its first Paris Fashion Week show last spring, the Antwerp-based label launched its debut shoe collection this month. Fusing comfortable silhouettes with glamorous designs, including narrow, minimalist silhouettes that nod to the ‘90s, the nine-piece line ranges from satin pumps (a major trend this fall) to leather rosette-adorned flats.

Kahlana Barfield Brown Launches Namesake Brand

Fashion and beauty expert Kahlana Barfield Brown unveiled her namesake brand KBB by KAHLANA, which was two years in the making. Available to shop at Target on Sept. 21, the label offers everyday wardrobe essentials — think denim separates and loungewear — in neutral colors. “KBB by Kahlana is for women who want style that lasts, without giving up comfort or self-expression,” Barfield Brown said in a statement. “I wanted to create a brand that feels true to how I dress and how so many women I know want to feel — confident, put-together, and still themselves.”

Catbird & Clairo Team Up On A Line

Brooklyn-based jewelry brand Catbird tapped emerging pop star Clairo for an exclusive collection. Starting at $48, the capsule includes seven dainty styles, including two necklaces, three charms, and two rings in yellow gold and sterling silver. Inspired by the artist’s tattoos, each piece was made to celebrate individuality and artistry, per a press release.

Camila Mendes Fronts Anthropologie’s Latest Campaign

Camila Mendes fronted Anthropologie’s fall 2025 campaign, dubbed “Anthro, Always.” Styled by Anthropologie’s head of styling, Kyla Flax, the Riverdale actress modeled the retailer’s latest cold-weather offerings, including a plaid mini dress, cropped cardigan, faux leather jacket, and more playful pieces.

Nili Lotan Launches Handbags

Designer Nili Lotan, who launched her namesake label in 2003, made her first foray into handbags this month, launching 16 styles crafted in Italy and Spain from premium leather. “This handbag collection is a natural evolution of my line that draws on the same intuition and sources of inspiration, and ultimately offers essential accessories to serve a woman’s complete lifestyle needs — be it for travel, work, evening or the weekend,” the designer said in a statement. A longtime fan of rock n’ roll, Lotan named some of the silhouettes, which range from boxy leather totes to slouchy suede carryalls, after her favorite singers, including Mick Jagger, Keith Richards, and Françoise Hardy.

EB Denim Opens Its First Flagship Store

On Sept. 5, EB Denim, an indie label loved by celebrities like Taylor Swift and Gigi Hadid, opened its first-ever flagship store in Los Angeles. Located at 217 S La Brea Ave, the dreamy boutique boasts dusty pink walls and green floor tiles. Inside, shoppers will find a selection of the brand’s fan-favorite denim, best-selling everyday essentials, and latest seasonal drops. Meanwhile, there’s an upstairs loft for EB Denim’s design studio.

“It’s really a big opportunity for us to connect with our customer on a deeper level and really understand from them what works and what doesn’t,” founder Elena Bonvicini said in a press release, sharing her excitement around the brand’s latest venture. “To just truly create the best possible product and have those daily interactions — that’s something we’ve been missing because everything has been so virtual.”