Every Cool-Girl Brand Is Launching Something Buzzy This October

One thing to know about the fashion industry: There’s always something happening. Even with fashion month coming to a close (meaning, no more runway action until next February), there’s plenty on the docket for the rest of October. In fact, it seems like every cool-girl brand chose the next few weeks to launch a collaboration or new collection, making October’s fashion news cycle one to keep close tabs on.

This is where we come into the picture. There’s no need to scour the internet to stay up to date on the fashion front — we did all the legwork for you (it’s our job, after all). We’ll start with arguably the buzziest news: Gap and Sandy Liang’s collaboration. The heritage mall retailer knows how to pick a sought-after label to partner with, and its latest choice has already set the internet abuzz. And it’s no wonder why: Style enthusiasts can get their hands on Liang’s girly confections for a fraction of the price (the collection ranges from $15 to $268). Another partnership to have on your radar? Marc Jacobs & A.P.C.’s new line. The brands linked up to create a collection of preppy chilly-weather looks, such as varsity jackets and leather bags.

And there’s plenty more to come this month — scroll ahead to find all of October’s best fashion news.

Aureum Collective Releases Leather Jackets

Founded by content creator Cass DiMicco, Aureum Collective is no longer just a jewelry brand — the label is quickly expanding its offerings, with its latest drop featuring luxe jackets. Starting at $1,150, the no-fuss outerwear comes in three colors — dark brown leather, chocolate suede, and black pony hair. This new product category comes on the heels of Aureum Collective’s first foray into handbags, which launched last month.

Urban Outfitters Launches Collection With Tinashe

Urban Outfitters and singer and dancer Tinashe came together to create 1st Position, a dance-inspired collection made for the studio and streets. “Huge shoutout to them for supporting my vision for the brand and allowing me to begin to actualize an idea that has been brewing for a long time,” Tinashe captioned an Instagram post, sharing her experience partnering with the retailer. Priced from $19 to $79, the assortment includes 15 styles, ranging from mesh shorts to cropped hoodies.

Reebok Collaborates With Bravo

Calling all The Real Housewives fans: On Oct. 7, Reebok is launching sneakers in collaboration with Bravo, with designs referencing the reality show. The six-piece Club C line honors several cities featured in the franchise, including Atlanta, Beverly Hills, New York City, Potomac, and Salt Lake City. There will also be a Club C Revenge kick rendered in a BravoCon colorway, nodding to the annual event in Las Vegas that’s taking place from Nov. 14 to Nov. 16.

Brigette & Danielle Pheloung Work With Dearfoams

On Oct. 20, Dearfoams, America’s #1 slipper brand, released a collection in partnership with influencer Brigette Pheloung (aka, @acquired.style) and her sister Danielle. The siblings gave Dearfoams’ signature slippers a cool-girl spin by way of bows and pearl embellishments, as well as plush textures. “We wanted to make slippers that feel as good as they look — cozy, cute, and totally wearable beyond the house,” they shared in a press release.

Grown Brilliance Opens Soho Flagship Store

Jewelry label Grown Brilliance opened its Soho flagship store on Oct. 18, located at 121 Greene Street. “After 18 months of work, every detail reflects my personal taste, from the textures and materials to the jewelry itself,” founder Akshie Jhaveri shared in a statement, describing the new space. “I want our customers to feel as though they’re stepping into my living room: warm, inviting, and inspiring rather than intimidating.” Fun fact: FIT student Sienna D’Andrea collaborated with Axon Lighting Design to create the custom chandelier.

Off Season Launches First Collab With The NBA

Off Season, a sportswear brand founded by WAG Kristin Juszczyk, is making major strides, having just launched its first-ever collaboration with the NBA on a puffer collection. A fashionable take on fan gear, the collection features five teams — the Chicago Bulls, Boston Celtics, New York Knicks, Los Angeles Lakers, and Golden State Warriors. Standout looks include an NBA league vest and jacket.

Sara Walker Teams Up With Nordstrom’s In-House Brand WAYF

On Oct. 16, Los Angeles-based stylist and tastemaker Sara Walker launched a collaboration with Nordstrom’s in-house brand WAYF. This venture is a full-circle moment for the Seattle native, whose first job was at Nordstrom, where she later joined the retailer’s Fashion Board and shadowed a buyer for her senior project. Drawing inspiration from the stylist’s Cali-cool style, the collection has everything you need for your holiday wardrobe, including faux fur jackets, leopard separates, and bow-adorned cardigans. 

Kat The Label & Jacquie Alexander Drop A Bridal Collection

Aussie intimates brand Kat The Label tapped content creator Jacquie Alexander, who got engaged in August 2024, for a bridal collection, which dropped on Oct. 8. A year in the making, the capsule, titled “Ever After,” features playful lace camisoles and matching pants, underwire bras, thongs, and more bridal-approved lingerie, ranging in sizes from XS to 2X.

Fashionphile Opens LA Flagship Store

Luxury resale platform Fashionphile opened its LA flagship store at Row DTLA this month, celebrating the milestone with a bash at the new boutique. Notable attendees included Nicole Richie, the company’s 2025 brand ambassador, DJ Harley Viera-Newton, and photographer Carlos Eric Lopez. The 32,000 square-foot location boasts authentication, shipping and receiving, warehousing, a photo studio, and “The Cage,” a secure storage vault that houses luxury handbags and accessories.

Marc Jacobs & A.P.C. Collaborate

On Oct. 2, Marc Jacobs and A.P.C. debuted a fall 2025 collaboration, rooted in friendship — Jacobs and Jean Touitou, the brainchild of A.P.C., have been pals since the 1990s. Reimagining collegiate style, the collection has no shortage of autumn must-haves, including a varsity jacket, dual-branded jerseys, and accessories like Marc Jacobs’ signature Tote Bag. The line also features subtle nods to the respective labels, such as orange accents referencing Jacobs’ 1980s Paris “Carte Orange” transit pass and Touitou’s Sorbonne student card. Shop the collection at Marc Jacobs boutiques, A.P.C. stores, both labels’ sites, as well as Saks Fifth Avenue online and in select stores.

Gap & Sandy Liang Join Forces

Gap’s latest brand partnership might just be its most popular to date. On Oct. 10, the retailer is releasing a collection with fashion girl-favorite designer Sandy Liang. Together, they reinvigorated Gap’s iconic silhouettes (think plenty of denim) with the New York-based brand’s signature sweet details (bows, obviously). The collection was inspired by Liang’s childhood memories of Gap and brought to life with a short film, “Sandy’s Dream Closet,” courtesy of visual artist Annie Choi. “Growing up, Gap was the pinnacle of fashion. It’s incredible that I get to co-create with such an iconic brand that I treasured so much as a child, yet is still so relevant today,” Liang shared in a press release. Act fast, because this one is sure to sell out in minutes.

Anita Berisha, Blake Evin, & At Present Launch Jewelry

Fashion and lifestyle content creator Blake Evin, online jewelry retailer At Present, and designer Anita Berisha all worked together on a three-piece capsule collection, sold at At Present. Each natural onyx bauble has a story behind it. The fringe Blair earrings, for instance, were inspired by fictional Gossip Girl character Blair Waldorf. Meanwhile, the chunky Aliza collar was dedicated to Evin’s sister. Last but not least, the dangly Jane earrings are a homage to the late style icon Jane Birkin.

STAUD Teams Up With Varsity Los Angeles

This month, get your vintage fix at STAUD, which teamed up with Los Angeles-based second-hand boutique Varsity Los Angeles. From Oct. 4 to Oct. 31, check out the limited-time pop-up STAUD Varsity Blues at the label’s Melrose Place store. Selected by founder Sarah Staudinger, the assortment has vintage tees, sweatshirts, and accessories on offer, styled alongside the brand’s new denim and fan-favorite Tommy bags.

NAGHEDI Debuts Its Statement Satin Collection

For the first time ever, accessories brand NAGHEDI is using satin for its cult-favorite handbags and shoes. Enter the Statement Satin collection, which launched on Oct. 9. Coming in a variety of jewel tones, the handwoven satin is available in its Gala medium clutch (which is new to the brand), St. Barths tote, satin slide, kitten heel, and Mary Janes.

Alexa Leigh & Chelsea Parke Release A Jewelry Line

On October 10, namesake jewelry designer Alexa Leigh and Chelsea Parke, founder of the denim brand Parke, will unveil a jewelry capsule. Ranging from $175 to $395 and crafted from lab-grown gemstones, the collection features four unique designs: The Parke Leigh Earring, The Chelsea Earring, The OG Pinky Ring, and The Parke Necklace. Note: All earrings can be purchased as a pair or individually, while pinky rings are true to size and available in 2.25 to 3.

Zara Celebrates Its 50th Anniversary

Everyone wish Zara a happy 50th anniversary. To celebrate the milestone, the brand tapped 50 renowned creatives across the fashion and beauty industries. A few trailblazers involved in the project? Models Naomi Campbell and Kate Moss, makeup artist Pat McGrath, fashion designer Anna Sui, and pop star Rosalia. Along with the campaign, Zara dropped a collection of clothing, accessories, and furniture, with design help from the aforementioned names. All proceeds from the products will go towards Women’s Earth Alliance, a non-profit empowering women’s leadership to protect the environment.