(On The Pulse)
May’s Fashion News Is Too Good To Ignore
New brand ambassadors, collabs, and more.
‘Tis the season for spring cleaning. Perhaps you’ve already begun tidying up your home, slowly but surely tackling every nook and cranny. But with balmy days on the horizon, this month also presents the perfect opportunity for a wardrobe refresh. Out with the old, in with the new. Should you need a little shopping inspiration, look no further than the May 2026 fashion news. From buzzy product launches to must-see collaborations, your wishlist is about to get a whole lot longer.
Take Victoria’s Secret’s capsule with Colombian swimwear and resortwear label Agua Bendita, for instance. The vibrant bikinis and breezy cover-ups are guaranteed to turn heads, whether you’re lounging beachside or strolling along the boardwalk. Or, if you’re in the market for a new everyday handbag, Givenchy’s latest Voyou bucket style is poised to become a top contender. Available in a range of versatile shades, the multi-wear silhouette strikes the perfect balance between functional and polished — essential qualities for a go-to carryall.
May is already shaping up to be an especially stylish month. With that in mind, scroll below to catch up on everything happening in the fashion industry right now — and be sure to check back periodically for even more announcements.
Mode Mischief Opens A New York Pop-Up
On May 30, Mode Mischief opened a pop-up in New York City at 65 Spring Street. Marking the Melbourne-based brand's most personal retail experience to date, the 1,722-square-foot store will operate Monday through Friday from 10 a.m. to 8 p.m. and Saturday through Sunday from 11 a.m. to 7 p.m. Featuring chic interiors, vintage furniture, and soft lighting, the boutique will stock Mode Mischief's newest arrivals alongside its signature styles.
Kinn Studio Partners With Prince
Jewelry label Kinn Studio joined forces with Prince on a collaboration, with drops timed to coincide with the French Open, Wimbledon, and the U.S. Open. “Tennis has this quiet discipline to it — it’s all about consistency, intention, and feel,” founder Jennie Yoon said in a press release. “That mindset is very similar to how we approach design at Kinn.” The capsule collections will include jewelry and select merchandise, available online and at Kinn's Los Angeles and New York City locations.
On Announces Multi-Year Partnership With Erewhon
On May 28, activewear brand On announced a multi-year partnership with Los Angeles-based luxury grocery store Erewhon. The first drop includes two new colorways of the Cloudsurfer Max, along with co-branded apparel such as hoodies, tees, and bike shorts. The companies also launched a limited-edition recovery juice, made with golden sea moss, liquid magnesium, turmeric, and organic orange juice, available at Erewhon’s juice bar.
Vicky Montanari Curates An Edit For FARM Rio
Resortwear label FARM Rio tapped content creator Vicky Montanari to curate a personal edit from its summer 2026 collection, spanning everything from everyday jeans to the Vicky dress — an embroidered red number. “Choosing the Vicky Dress took about five seconds,” Montanari shared in a statement. “It was love at first sight, just like the dress itself, full of hearts.” As it turns out, the content creator — who is recognized for her playful style — isn’t new to the FARM Rio family, having joined the community when living in Rio a decade ago.
"If I could tell 2016 Vicky something, it would be: You're going to keep working with FARM Rio for years,” Montanari said. “Apparently, it's hard to leave; they really hook you in", she says. This edit feels like a full-circle moment: a celebration of a friendship, a creative partnership, and a shared sensibility that naturally led here.”
Melissa & Ganni Co-Design Shoes
Found: your new favorite summer sandals, courtesy of Melissa and Ganni. On May 15, the brands launched a limited-edition footwear collection. Reimagining Melissa’s fan-favorite jelly shoes, the collab features two silhouettes — thong sandals and kitten heels — both offered in striking colors and adorned with ruffled straps. “Ganni brings a distinctly original perspective to dressing — balancing attitude with a sense of playful irreverence that both reflects and reimagines everyday Danish style,” Paulo Pedó, Melissa’s brand director, said in a statement.
Cara Cara Drops A Collab With Over The Moon
Have a summer vacation on the docket? Cara Cara’s new collaboration with Over The Moon deserves a spot in your suitcase. Inspired by Mediterranean summers and getaway dressing, the collection is rooted in a shared love of timeless warm-weather style, with pieces ranging from grapefruit-printed mini dresses to matching floral sets. The collaboration is especially meaningful to Cara Cara, as it features the brand’s first-ever original print — the very motif that inspired its name.
Jenni Kayne And Business & Pleasure Unveil A Collection
This month, Jenni Kayne and Business & Pleasure teamed up on a lineup of umbrellas, seating, and home accessories, all exuding an effortless California vibe. The collection merges the designer’s signature West Coast aesthetic with Business & Pleasure’s high-quality outdoor furniture. “At its core, this collaboration is about how we experience summer,” Kayne said in a statement. “Those slower, more intentional moments spent outdoors with the people we love. We wanted to create pieces that feel effortless and timeless, and bring that same sense of ease into outdoor living.”
Maje Launches A Collection With Influencer Blanca Miró
On May 26, French brand Maje dropped a collection with Spanish content creator Blanca Miró titled Vacanze sulla Costa Italiana — aka “a summer on the Italian coast.” Filled with colorful, punchy pieces, the collection merges Maje’s signature Parisian minimalism with Miró’s playful fashion sensibility. Standout styles include a white-and-red polka dot set (pictured on the influencer above), tomato-red trousers, and a cotton two-piece look complete with removable organza detailing.
With Jéan Opens A Pop-Up In Los Angeles
Australian label With Jéan — loved by celebrities like Bella Hadid and Hailey Bieber — opened a pop-up store in West Hollywood on May 22, much to the delight of its West Coast customers. Located at 8644 Sunset Blvd., the space will remain open through June 14. “Los Angeles has always been a really natural market for us,” co-founder Evangeline Titilas said in a statement. “There’s a strong alignment with the brand’s energy and lifestyle, and we’ve seen consistent demand from our U.S. customer base here. This season felt like the right moment to deepen our presence in the U.S. beyond New York.” The pop-up is especially meaningful for Titilas, who spends part of the year living in Los Angeles.
Kaia Gerber Fronts RE/DONE’s Short/Cuts Campaign
Kaia Gerber flexed her model muscles this month, fronting RE/DONE’s new Short/Cuts campaign, shot by Mitch Ryan and developed with Brill Brill Studio. The campaign launched alongside the Kaia Edit, a lineup of RE/DONE styles handpicked by the model. This marks the latest chapter in Gerber’s partnership with the denim brand after signing on earlier this year as an investor, creative partner, and advisory board member. Her first co-designed collection with the label is slated to debut next September.
“RE/DONE has always felt like a natural extension of who I am,” Gerber said in a statement. “I’ve worn these clothes for years before any of this became official. Short/Cuts was really about capturing how I actually live in them — the pieces I come back to over and over again. Working on The Kaia Edit and the upcoming collection has been one of the most personal creative experiences I’ve had.”
Chanel Opens Its New Ephemeral Boutique In East Hampton
Just in time for the long holiday weekend, Chanel opened its new ephemeral boutique in East Hampton on May 22. The intimate two-level shop (spanning some 1,995 square feet) features a highlight roster of the brand’s offerings across ready-to-wear, accessories, leather goods and shoes, and watches and fine jewelry. In an official press release, the French label explains that the new storefront aims to capture both the allure of the house’s timeless codes and the “relaxed freedom” of the Hamptons, allowing for both an “immersive and elevated client experience.”
Givenchy Releases Its Voyou Bucket Bag
On May 7, Givenchy released its newest bag, the Voyou bucket. Embodying the house codes established by Hubert de Givenchy, the silhouette derives its name from the French slang term for “mischief-maker.” Crafted from smooth calf leather with a subtle grain and glossy finish, the style is designed with versatility in mind and can be worn three ways: as a top-handle bag, over the shoulder, or crossbody. The Voyou bucket is available in ivory, light pink, chocolate brown, and black leather with gold-tone hardware, as well as a cobalt blue iteration finished with silver hardware.
Louis Vuitton Names Alysa Liu A House Ambassador
This month, Louis Vuitton announced Olympic gold medalist Alysa Liu as its latest house ambassador. “Stepping into this new chapter as a Louis Vuitton Ambassador is an honor and a privilege, especially for a figure skater to be recognized in this way, and I take so much pride in that,” Liu said in a statement. The athlete first began forging a relationship with the French fashion house earlier this year, sitting front row at its Fall/Winter 2026 show. Since then, she’s consistently turned to Louis Vuitton for major red carpet appearances, including the Vanity Fair Oscar Party and Met Gala.
Victoria’s Secret Partners With Agua Bendita
Longtime retailer Victoria’s Secret teamed up with Colombian swimwear and resort wear label Agua Bendita on an 11-piece summer capsule inspired by sun-soaked tropical escapes. Blending Victoria’s Secret’s signature femininity with Agua Bendita’s artisanal craftsmanship, the collection spans dresses, one-pieces, bikinis, and cover-ups, all rendered in bold prints and vivid hues.
Versace Unveils Its La Vacanza 2026 Campaign
On May 7, Versace unveiled its La Vacanza 2026 campaign, Versace Obsessed. Lensed by famed fashion photographer Steven Meisel, the imagery nods to the Italian fashion house’s storied roots. Models — clad in denim shirting, printed silk separates, and vivid tailoring — posed within an intimate bedroom setting, where the walls were lined with Meisel’s own Versace campaigns from 1993 to 2004. The result was “a clash of couture and the street,” as the press release described it.
