(On The Pulse)

The May Fashion News Is Here To Get You Ready For Summer

Here comes the sun.

by Kelsey Stewart
Updated: 
Originally Published: 
May fashion news

Sure, summer doesn’t technically commence until June 20. However, many consider Memorial Day the official kick-off to the sunny season. And though we may still be a few weeks away from the annual holiday, it seems designers are already in full summer mode, as evidenced by the May fashion news. This month, luxury labels and contemporary brands alike are serving up splurge-worthy collaborations, sartorially inspiring campaigns, exciting activations, and more must-know happenings. 

Argent and Margaux, for instance, collaborated on a three-piece shoe collection, boasting cream loafer mules, snakeskin ballet flats, and black strappy sandals. “We loved the idea of playing with the notion of workwear,” Sarah Pierson, Margaux’s co-founder, said in a press release. Indeed, the polished, unfussy silhouettes are sure to be staples in your 9-to-5 summer wardrobe (and your weekend rotation, too). And for those already counting down the days until their next beach getaway, consider packing your suitcase with a raffia tote from New York-based tastemaker Lily Sisto’s collection with Spanish accessories label Mercules. There are even adorable crab-shaped bag charms to decorate the carryall with — because, yes, the accessories trend is still going strong.

Read up on more of May’s fashion news below. Remember: We’ll update this post throughout the month, because there are plenty more launches and campaigns in the pipeline.

Favorite Daughter & Dr. Scholl’s Create A Line

Courtesy Of Dr. Scholl's

Treat your feet to a pair of comfortable, cute shoes from the limited-edition Favorite Daughter and Dr. Scholl’s footwear collection. “The Dr. Scholl’s collection pairs perfectly with our ready-to-wear pieces — it’s that effortless style we love, and completes the whole Favorite Daughter look,” Favorite Daughter’s co-founder Erin Foster explained in a statement. “The nostalgia element just makes it that much better.” Together, the two brands launched an assortment of summery leather and croc-embossed kitten heel mules and everyday chunky platform sneakers.

Jimmy Choo Reintroduces Styles From Its Archives

Ahead of its 30th anniversary in 2026, beloved luxury footwear brand Jimmy Choo dipped into its archives, reintroducing eight popular styles from 1997 and 2001, including an ankle strap leopard sandal famously worn by Carrie Bradshaw in Sex and The City. “We looked at three decades of work and dialed back to the first five years,” Sandra Choi, the the brand’s creative director, explained in a statement. “Why? Because those years truly represent the heart and soul of Jimmy Choo — they’re our roots, where it all began.”

Tommy Girl Releases A Capsule & Campaign

Courtesy Of Tommy Hilfiger

This month, Tommy Hilfiger launched its spring 2025 Tommy Girl collection, designed in collaboration with fashion insider Aleali May. Quintessential Tommy Hilfiger, the capsule is full of red, white, and blue pieces like varsity jackets, polo tops, and statement jeans. “To me, Tommy Girl has always been a movement — an attitude that defined a generation and continues to evolve with the next,” May said in a press release. “As the first Guest Creative Advisor, I’m proud to be part of shaping its legacy for today. This isn’t about nostalgia — it’s about celebrating every girl’s way of being unapologetically herself."

Missoni & Delta Launch More Products

Courtesy Of Missoni

Delta Air Lines and Missoni continued their partnership with another assortment of travel essentials, including a cozy bedding set, an amenity set (which includes bamboo toothbrushes, Marvis toothpaste, and Grown Alchemist skincare products), and stylish slippers. With summer vacations right around the corner, don’t sleep — pun intended — on these new products.

Montce Teams Up With Jasmine Tookes

Miami-based swimwear brand Montce tapped supermodel Jasmine Tookes for a swim capsule inspired by the tastemaker’s travels and her refined, minimalist fashion sense. The result? A range of bikinis, one-pieces, and accessories in understated neutrals and vibrant shades, as well as prints like bandana and floral.

LOUNGE Launches Its Dust & Daisies Collection

UK-based lingerie brand debuted its new collection, Dust & Daisies. In its new assortment, you’ll find a wide variety of Western-inspired denim, breezy linen separates, and dainty lace lingerie. Best of all? All of the styles ring in under $100. In other words, your summer wardrobe starts here.

Guizio Debuts Footwear

New York-based brand Guizio, loved by celebrities like Bella Hadid and Kendall Jenner, stepped into the footwear world. “It’s always been a dream of mine to create a world of Guizio from quite literally head to toe,” its founder and designer, Danielle Guizio, explained in a statement. “The journey has been nothing short of inspiring and has pushed me to grow in ways both creatively and personally.” The label debuted two knee-high heeled black boots, the Bobby and Darling, both of which come in leather and suede.

J.Crew Joins Forces With Alighieri

On May 13, fan-favorite retailer J.Crew launched a collection with London-based jewelry brand Alighieri. Priced from $98 to $428, the capsule of modern heirlooms features jewelry, accessories, and apparel, with standout looks like white button-ups adorned with Alighieri’s signature golden buttons, fish pendant necklaces, and maritime-inspired hoops.

Heaven Mayhem & Freja Launch Bags

Beloved brands Heaven Mayhem and Freja teamed up on a collection, reimagining the latter’s popular Mini Chrystie bag. Exuding Heaven Mayhem’s signature edgy, cool vibe, the limited-edition drop includes two new looks: a chocolate brown suede and a black reptile. Meanwhile, the collaboration marks Freja’s first foray into suede and exotic finishes. As for those who love a chic bag charm, the line also boasts a trio of tassel styles in gold, silver, and black.

With Jéan Opens New York City Flagship Store

Courtesy Of With Jéan

Celebrity-loved brand With Jéan is now in the Big Apple. After two-years of pop-ups, the label opened its first-ever permanent retail space and flagship store on May 22 in New York City, located at 43 Wooster Street in SoHo. “New York City felt like the natural choice for our first flagship — it’s where dreams are realized and where cultures collide,” co-founder Evangeline Titilas said in a press release. “For us, this store is more than just a retail space; it’s the first place we can truly call home together. With Jéan has always existed across oceans, but now, its heart is in SoHo. NYC is where our story continues to unfold, and we couldn’t imagine it anywhere else.”

Whitney Port & Luv Lou Collaborate

Eyewear label Luv Lou tapped tastemaker and social media personality Whitney Port for an exclusive sunglasses capsule, which dropped on May 22. A longtime fan of the brand, Port helped design three vintage-inspired pairs — The Tortue, The Rose, and The Sonny. “My goal was to create something timeless—pieces that elevate your look effortlessly,” Port said in a statement. “These styles are tailored yet relaxed, polished yet playful.”

Marshalls Launches The Upgrade Lounge

Courtesy Of Marshalls

On May 20, Marshalls opened “The Upgrade Lounge” at JFK Airport in New York City. Going from May 21 to 28, the pop-up offers fashion items, products from top beauty brands, and travel essentials — perfect for travelers to pick up ahead of their flight. Above, Summer House star Amanda Batula checked out the new space.

Rails Drops Collection With LSPACE

On May 8, Rails and LSPACE, two California-based brands, revealed a limited-edition collaboration, the ‘Playa Del Sol’ collection. Inspired by “the sun-drenched beauty of the Mediterranean and California’s relaxed lifestyle,” per the press release, the capsule serves up breezy, beach-ready linen and crochet looks, as well as chic swimwear — which marks Rails’ first foray into the category.

Rosie Huntington-Whiteley Launches A Closet Sale With Vestiaire Collective

On May 2, Vestiaire Collective announced that its latest celebrity closet sale is with Rosie Huntington-Whiteley. The model picked 40 items from her home in London and Los Angeles — including Khaite knitwear and Loewe bags — to auction off on the site, with proceeds benefiting The King’s Trust UK. Snag one of the model’s chic wardrobe must-haves (and soon, because they’re selling out fast).

Argent & Margaux Release A Collection

Argent and Margaux are here to refresh your new-season shoe collection. Together, the brands designed the three aforementioned silhouettes, which launched online and in select stores on May 1. “We’re designing for a multifaceted woman. Margaux creates products that are meant to take her through her everyday life — comfortably, confidently, in a way where she feels dressed, but that she can still do it all,” Alexa Roussel, Margaux’s co-founder, said in the statement. “That's what we hope people see with this collection.” Shop the line, which ranges from $345, to here.

Van Cleef & Arpels Unveils Activations At Rockefeller Center

Courtesy Of Van Cleef & Arpels

For the fourth consecutive year, jewelry label Van Cleef & Arpels rang in the sunny season with art installations in New York City. This time around, it teamed up with Rockefeller Center, bringing a stunning 3D garden to the historic building’s Channel Gardens Summer Rink spots. The artwork is courtesy of French artist Alexandre Benjamin Navet, who has brought his signature color-happy, cheery designs to Van Cleef & Arpels’ store windows in the past. For the first three weekends of May, there will be activities like poetry readings, live paintings, and dance performances. If you’re in the area, make sure to stop by the colorful activations — there will be lots of fun photo ops.

Loewe & On Release A New Sneaker

Continuing their ongoing partnership, Loewe and On collaborated for fall 2025, releasing the Cloudventure LOEWE 2.0 sneaker. The silhouette merges On’s signature Cloudtec technology with Helion super foam, providing ultimate comfort all day long. The labels also expanded their ready-to-wear offerings with new technical garments and statement-making outerwear.

eBay Appoints Brie Welch As Its Resident Stylist

Courtesy Of eBay

Longtime resale site eBay tapped celebrity stylist Brie Welch, who dresses Katie Holmes, as its resident stylist. In this new position, Welch will serve as its fashion authority, spotlighting trends, providing commentary, and working with eBay’s pre-loved fashion items. “eBay is my not-so-secret style hack for unearthing those one-of-a-kind gems that instantly add personality to a look,” she explained in a press release. What’s more, the site launched Watchlist, a new trend report driven by shopper data, which Welch will spearhead.

Lily Sisto Collaborates With Mercules

As mentioned, this month, Sisto teamed up with Spanish label Mercules on an exclusive handbag collection. The limited-edition capsule includes four designs that fuse the brand’s impeccable craftsmanship with Sisto’s playful, vintage-inspired style. “This collaboration was about creating a collection that feels deeply personal but incredibly wearable,” the influencer said in a statement. With splashy plaid prints and raffia silhouettes, you’ll reach for these pieces non-stop this summer.

STAUD & Birkenstock Launch A Sandal

After much fervor around its past partnerships, STAUD and Birkenstock are back at it again with another co-designed sandal. On May 1, they introduced the Arizona Woven Embossed Sandal, which comes in black and white, and retails for $170. Slide them on, and out the door you go.

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