(On The Pulse)
The July Fashion News Is Here To Keep You Inspired
What a month.
Justin Bieber released a surprise album, the first in four years. The Summer I Turned Pretty is returning for its third and final season. This month is shaping up to be one for the books. And lest we forget about the July fashion news. Now that you’re done gushing over the fabulous Haute Couture Week runway and street style moments, it’s time to read up on all the industry happenings.
If you happen to be vacationing in Venice this summer, add checking out Missoni’s pop-up at the lavish five-star JW Marriott Venice Resort & SPA to your itinerary. Nestled in the hotel’s garden, the small boutique offers women’s and men’s resortwear, perfect to work into your getaway wardrobe. Won’t be in Italy? You can still spice up your summer assortment with the month’s brand collaborations. Foodies will love Rails’ partnership with Giadzy, launched by chef Giada De Laurentiis. In addition to feminine dresses and classic button-ups, the capsule includes a cute striped apron. And should your dress collection be falling flat, look to RIXO’s capsule with fashion editor Billie Bhatia — you may have a hard time picking from the wide assortment of printed frocks.
For more must-know July fashion news worth reading up on, continue below. As always, we’ll update this post throughout the month, so don’t forget to check back.
Simon Miller Collaborates With Ursula Magazine
Simon Miller joined forces with Ursula Magazine to design a limited-edition creamsicle-colored tote bag. Made with durable cotton twill, the spacious carryall, which rings in at $98, features the LA-based label’s signature stripes, as well as a co-branded label at the bottom. Looks like you just found your new farmer’s market tote.
MIISTA Expands Its Ready-To-Wear Collection
On July 24, cult-favorite footwear brand MIISTA dropped its fall 2025 collection, which marks its most extensive to ready-to-wear collection to date. The label designed an assortment of looks — think off-the-shoulder tops, bubble skirts, and high-low dresses — that are in line with its edgy, cool-girl aesthetic. On the footwear front, the new collection includes some of its signature silhouettes, such as the Pats Boots, Nikoletta Sneakers, and Marith Courts, along with new styles like the Load Ballerinas and Kika Courts.
Alo Launches Its Sunset Sneakers
On July 29, Alo expanded its footwear offerings with the debut of the Sunset Sneaker, a suede, train-style silhouette. Priced at $225, the kicks come in two shades, black and sand. If you plan on ordering a pair, keep in mind that they run small, so the brand suggests ordering a half size up. “We approached this design through a fashion-forward lens, while keeping the heartbeat of recovery at its core,” Abby Gordon, the activewear label’s chief officer of design and merchandising, said in a press release. “From the sculpted silhouette to the soft suede and cushioned insole, every detail was considered to deliver style, comfort, and refined function.”
La Ligne Taps Dianna Agron For A Collab
La Ligne tapped Glee alum and its longtime brand muse Dianna Agron for a 19-piece collection, which dropped on July 17. Influenced by the actor’s timeless style, the offerings include a khaki trench coat, organza dresses, striped knits, two-tone tank tops, and more wardrobe must-haves. Agron forged a close relationship with the New York-based label and its co-founder, Molly Howard, a decade ago, being a member of La Bande, the brand’s community of women, since its early days. The singer and director was also one of the first to front a La Ligne campaign.
Melissa & Diesel Launch A Footwear Collection
Up your footwear game with one of the edgy shoes from Melissa and Diesel’s footwear collection. Launched on July 15, the line boasts three futuristic-looking silhouettes: The Quantum Thong, Quantum Platform, and Quantum Sneaker X. The unique, eye-catching shoes are priced from $149 to $319 and come in a range of colors, including black, light gray, bright red, and pastel pink.
Gabbriette & Amelia Gray Hamlin Model In New Fendi Campaign
Fendi revived its iconic Spy Bag, with buzzy models Gabbriette and Amelia Gray Hamlin fronting the accompanying campaign, which launched on July 3. Photographed and directed by Stevie Dance, the ad shows the two models with cotton candy-colored bags — pastel pink and powder blue — slung over their shoulders. The Spy Bag originally launched in 2005 under the creative direction of Silvia Venturini Fendi, and quickly became a celebrity it piece. Now, 20 years later, the fashion house brought it back as part of its Fall/Winter 2025 collection.
Missoni Opens A Pop-Up At JW Marriott Venice
This month, Missoni opened a pop-up at the stunning JW Marriott Venice Resort & SPA. The Italian fashion house brought its signature bold colors, hallmark patterns, and luxe fabrics to the temporary space, located in the five-star hotel’s garden. Inside, guests will be met with a curated collection of women’s and men’s luxury resortwear. Furnishings from the brand’s home line, such as poufs and lounge seating, help bring the small boutique to life. The pop-up goes until Sept. 15 — make sure to stop by if you’re in the area (if yes, lucky you).
RIXO Drops A Collab With Billie Bhatia
On July 8, London-based brand RIXO and Billie Bhatia, a fashion editor and podcaster, launched a 16-piece collection, ranging from sizes 2 to 22. Inspired by Ibiza, the offerings include floaty printed dresses, graphic tees, silk scarves, and more summer staples. The line is incredibly special to Bhatia, who is a longtime fan of the label. “RIXO has been a brand that I have relied on time and time again to see me through important moments in my life where I have wanted to look and feel my best,” she said in a press release. “The care and dedication that goes into crafting each piece, makes me feel considered and seen.”
Avaline Partners With Stella McCartney
Now that’s one stylish bottle of rosé. Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, partnered with Stella McCartney to design a limited-edition bottle for its classic French Rosé, which features bright notes of summer melon and citrus zest, per the product description. Ringing in at $26, the beverage is emblazoned with both brands’ logos in a red and peach color palette, perfectly complementing the summery drink.
Rails Teams Up With Giadzy
Fashion and food continue to overlap, most recently with the Rails and Giadzy collaboration. Together, the Los Angeles-based brand and the food and lifestyle platform, founded by chef Giada De Laurentiis, designed a seven-piece capsule, which fuses the former’s Southern California style with the latter’s playful aesthetic. The collection focuses on travel-approved linen looks, such as a polka dot dress, a fruit printed button-up, and a striped apron. The brands even released an exclusive recipe for a lemony cherry tomato confit bucatini. Bon appétit.
Fashion & Wellness Brand Mindless Labs Launches
Mindless Labs, a fashion-meets-mental wellness brand founded by Chris Magleby and Catilin Hansen, launched on July 9. Every item from its debut collection — which features 22 athleisure looks, ranging from tees to hoodies — funds a free app that provides mental health tools. Each style comes with a QR code that purchasers can scan to access the app, which provides educational, inspirational, and healing resources.
