PSA: There’s A Lot Happening In Fashion This August

It may feel like just yesterday you were scavenging through storage for your summer clothes, swapping heavy knits for breezy crochet and linen. Somehow, though, August is well underway, and the season is almost in the rearview mirror — emphasis on almost. Before switching gears to full fall mode, seize every last opportunity to embrace summer style. August’s fashion news, for instance, is delivering what may be the final batch of warm-weather collections and collaborations.

If you waited until the last minute to buy a wedding guest dress for a friend’s nuptials this month (hey, no judgment here!), the V. Chapman and Kristopher Brock collection is here to save the day. On August 5, the brands launched a 26-piece line, complete with romantic poppy-printed frocks that are practically begging to be worn to a ceremony. If you’re the type to put off doing laundry for a few weeks, there’s also WashWise’s new Reset Spray, which acts as a “dry shampoo for clothes” in between cleans — and it comes in especially handy for that beloved pair of jeans you’re scared will lose their perfect shape in the wash. Or, if you’ve yet to get adventurous with your summer style, don’t sleep on Alana Hadid’s sneaker collaboration with ARKK Copenhagen. These hot pink kicks will, without a doubt, turn heads no matter where you wear them.

Scroll onward to read up on all the August fashion news worth putting on your radar. And don’t forget to check back, as this post will be updated throughout the month with more sartorial happenings.

Athleta Unveils “My World. My Rules” Campaign

On August 25, Athleta unveiled its fall campaign, “My World. My Rules,” marking a new chapter for the activewear brand centered on women and a reimagining of performance, progress, and power. Directed by Laura Jane Coulson in Iceland, the ad spotlights three trailblazing women — archer Sofia Napoli, martial artist and stuntwoman Jewelianna Ramos-Ortiz, and motorsport athlete Jordan Rand — outfitted in pieces from the label’s fall collection. The campaign happened to launch the same week as Olivia Rodrigo’s inaugural Daisy Chain Fields festival, where the brand popped up with an immersive activation dubbed Athleta World. The space gave festivalgoers a place to relax and recharge throughout the day, complete with guided meditation, a photo booth, exclusive merch, and branded coconuts.

“When I saw the Daisy Chain post for the first time, I was like, ‘Wait, this sounds like literally everything we’re talking about at Athleta,’” Erika Everett, the brand’s chief marketing officer, tells TZR at the festival. “The alignment of women in community, women in the arts, and advocacy — those are all things that the brand has always stood for, because the work we’re doing is not about coming out with a whole new brand. It’s about going back to our core and what’s always made us special — why we came to be in the beginning.” The partnership went beyond the on-site activation, too: The Athleta Impact Fund contributed $1 million to the festival’s nonprofit partners.

Xirena Opens Its First-Ever Flagship Store

This month, Los Angeles-based label Xirena celebrated a major milestone, opening its first flagship at Palisades Village in the Pacific Palisades. Designed by Montalba Architects, the striking space features standout interior elements such as an artificial skylight made from fabric, hand-carved travertine flooring, and curved, textured walls. “Choosing Palisades Village as the home of Xirena’s first-ever brick-and-mortar store was a meaningful decision for our brand, and the response this weekend exceeded every expectation we had,” Diedre Roffoni, the brand’s co-founder, shared in a press release. “As a brand firmly rooted in California’s easygoing, independent spirit, it was exciting to see customers enter a space that reflected our ethos and immerse themselves entirely in the Xirena universe.”

Inside, shoppers can browse the label’s collection of timeless essentials, including bestsellers like the Beau woven cotton button-up shirt, Draper drawstring tapered pant, and Boden maxi shirtdress.

Sandy Liang & Cou Cou Intimates Drop A Collab

ICYMI, Sandy Liang and Cou Cou Intimates joined forces on a collaboration — and it’s already selling like hotcakes. Launched on August 26, the collection features Cou Cou Intimates’ signature baby tanks, including one emblazoned with “Well Read” and another in plain pink (both of which are sadly already sold out). Elsewhere in the line, a pajama shirt, pants, and tiny shorts come in an exclusive “Sweet Dreams” print with butterflies, bunnies, cups of tea, ribbons, and bows.

Pandora Releases The Pandora Talisman

On August 26, Pandora released the newest installment of its Pandora Talisman line with a zodiac-inspired campaign fronted by model Alex Consani. The new pieces include zodiac medallions, articulated rings, and foundational chain necklaces, all rendered in 14-karat gold plating or sterling silver. “Imperfectly beautiful, the Talismans are more than jewelry; they are quiet affirmations, whispered reminders of strength, hope, and destiny,” Pandora creative directors Francesco Terzo and A. Filippo Ficarelli said in a statement. “Together, the inscriptions form a poetic tapestry — a hymn to life and the values we carry forward.” Photographed by renowned fashion photographer Cass Bird, the campaign also stars Mahi Kabra and Jill Kortleve.

Chloë Sevigny Stars In 7 For All Mankind’s Fall Campaign

On August 25, 7 For All Mankind unveiled its Fall/Winter 2026 campaign, starring none other than Chloë Sevigny. Lensed by Marili Andre and styled by Haley Wollens, the campaign captures the actor and longtime style icon in motion, channeling her fast-paced New York City lifestyle. Sevigny models pieces from the label’s buzzy Fall/Winter 2026 collection, which taps into early 2000s nostalgia with skinny jeans, slim scarves, and statement necklaces aplenty. Naturally, the brand’s signature denim takes center stage, too.

Jenny Bird Launches Its

Poubel Launches Its Summer Edit

This month, Poubel — the jewelry brand founded by The Gstaad Guy — launched its summer edit, a collection rooted in warm-weather escapism. The capsule focuses on charm bracelets, featuring destination-inspired charms named after Amalfi, Capri, Sardinia, Riviera, and Malibu, alongside quirky shapes like a flip-flop, surfboard, golf ball, and croissant. Consider us charmed.

12PM Studios Collaborates With Danessa Myricks

Luxury eyewear and beauty are intersecting, thanks to the new collaboration between 12PM Studios and Danessa Myricks. On August 21, 12PM Studios launched a new rose gold colorway of its signature “London” frame, inspired by the “Honey Cocoa” shade from Danessa Myricks’ new Glosswork lip treatment line, along with a custom vanity mirror case. The partnership follows a successful year for 12PM Studios: The luxury eyewear brand celebrated its first anniversary last month, surpassed $3 million in first-year sales, and announced its first celebrity ambassador, Kayla Nicole.

Left On Friday Becomes The First Apparel Sponsor In Volleyball World History

On August 21, Left On Friday announced its biggest milestone to date: The swimwear brand is the first-ever sponsor in Volleyball World history, becoming the official apparel partner of the Beach World Series and Elite Beach volleyball events. As part of the new collaboration, Left On Friday, which was founded by former Lululemon executives Laura Low Ah Kee and Shannon Savage, will dress beach volleyball players in sporty, functional looks that nod to its existing signature silhouettes while accommodating movement and the demands of playing on sand. And the brand isn’t just outfitting players — Left On Friday will also provide apparel for event staff, too.

Reebok & Karol G Debut A New Campaign

As part of their ongoing partnership, Reebok and Karol G debuted the newest chapter of Born Classic. Worn for Life, the brand’s global marketing campaign with the Colombian musician. Titled Born Classic. Worn Together, the latest installment was directed by Alfred Marroquín and shot in Mexico City, celebrating fashion, movement, and human connection. Of course, at the center of it all are Reebok Classics silhouettes, including the Club C 85 Vintage, Freestyle Hi, and Workout Plus.

“What I love most about Born Classic. Worn Together. is that it's rooted in joy, energy, and community,” Karol G said in a statement. “We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we're all connected. That message is incredibly important to me, and I'm proud to be part of a campaign that reflects Reebok's commitment to individuality, self-expression, and togetherness."

Still Here Opens West Village Store

This month, Still Here opened its fourth store, located at 89 Christopher Street. Spanning 1,250 square feet, the new location is the cult-favorite denim label’s largest retail space to date, a milestone in Still Here’s ongoing expansion. Boasting warm details and a minimalist aesthetic, the store was designed in-house alongside collaborator Jack McCready. “Our stores are a physical expression of the brand,” Sonia Mosseri, co-founder and creative director, said in a press release. “We designed the West Village space to feel warm, effortless, and distinctly New York — a place that invites people to experience the world of Still Here in a way that feels personal, authentic, and lived in.”

Sporty & Rich Debuts A Collection With Cadillac

On August 21, Sporty & Rich debuted a collaboration with Cadillac, timed ahead of the 2026 US Open. Merging Cadillac’s design heritage with Sporty & Rich’s signature vintage athletic aesthetic, the eight-piece limited-edition capsule features a luxe, country club-approved palette, subtle tennis motifs, and exclusive co-branding. “Cadillac represents sophistication and prestige, while Sporty & Rich brings the nostalgia of vintage athletic leisure,” Emily Oberg, founder and creative director of Sporty & Rich, shared in a press release. “With Cadillac Racquet Club, we wanted to capture the enduring appeal of classic tennis and translate it into a collection that feels both timeless and contemporary.” Shop the new athleisure collection here.

Reformation Collaborates With Enya Umanzor

Wedges are here to stay, at least if Reformation has anything to say about it. On August 19, the label launched the Enya Satin Wedge, designed in partnership with influencer and podcaster Enya Umanzor. Crafted from Naia Renew Acetate, a silk-like, eco-friendly fabric, the shoes feature embroidered swirls on the heel, hand-drawn by Enya herself. Priced at $298, the new wedges are available in three colors: Deep Lagoon Satin, Mist Satin, and Regal Satin.

Leset Opens Its First Los Angeles Store

Leset’s first Los Angeles store is here, and it’s just as stunning as you’d expect. Designed as the “Dream Closet,” the Palisades Village location feels more like a home than a retail store, which was precisely the goal of designer Phoebe Little, who also brought the label’s New York shop to life.

“As a brand with roots in Los Angeles, opening our first West Coast store feels especially meaningful,” founder Lili Chemla shared in a statement. “We’ve seen firsthand the impact our Bleecker Street store has had, not just as a place to shop, but as a place for our community to touch and feel Leset, understanding the importance of the brand's fabrics and quality.” Customers can shop Leset’s beloved wardrobe staples, along with its Fall/Winter 2026 collection, at the new L.A. location.

Maisonette Launches Neon Rebels

On August 19, Maisonette, an online platform featuring popular kids’ brands and independent boutiques, launched Neon Rebels, a new marketplace for tweens and teens between the ages of seven and 14 — an age group that has historically been underserved in the retail space. The marketplace debuted with more than 100 brands across apparel, shoes and accessories, home and electronics, and beauty and skin care, offering something for every interest. "Maisonette has always sought to bring ease and celebration to every stage of family life,” AJ Nicholas, the president of Maisonette, said in a press release. As the Millennial parents who first discovered Maisonette enter a new chapter of parenthood, we’re proud to grow right alongside them.”

Polo Ralph Lauren Unveils New Bag

Meet the Polo Blaze, Polo Ralph Lauren’s latest offering in its women’s bag category. Named after the white marking that extends from a horse’s forehead to its nose, the East-West style shoulder bag features an elongated silhouette with multiple flap closures inspired by equestrian saddlery. The leathers used to craft the design are also moto-inspired, according to the brand, balancing a modern edge with the house’s signature Western heritage aesthetic.

Kylie Jenner’s KHY Launches Shoes

In collaboration with Italian footwear brand Gia Borghini, Kylie Jenner’s ready-to-wear label KHY is set to launch its first array of shoes on August 21. The capsule — which is made in Italy — comprises three silhouettes, “each built to make a statement,” according to a press release. The Studio Thong is an everyday sandal frequently worn by Jenner over this summer; The Muse Thong features the same exposed toe design but with a dipped wedge heel; and The Icon Sandal is a strappy pump with a buckle closure. The shoes are offered in a variety of colorways and fabrications, including black and white leathers, metallic chrome, and chocolate ponyhair.

Kate Barton & Bandolier Design Phone Cases

You can now carry Kate Barton’s signature quirky, sculptural aesthetic with you every day, thanks to the namesake designer’s new collection of phone cases, created in collaboration with Bandolier. Fashion devotees may recall the duo debuting the kitschy accessories on Kate Barton’s Spring/Summer 2026 runway last September — and now, they’re officially available to shop. The collection features three distinct styles: The Goldie, inspired by Kate Barton’s viral Goldfish Bag; the Charlie, a playful take on the designer’s Tessa Mini Bubble Dress; and the Kaia, which transforms one of Barton’s sculptural brooches into a removable wallet, available in metallic gold and silver finishes.

Abbode Joins Forces With Abercrombie

In an ode to New York City, bespoke embroidery brand Abbode launched a collaboration with Abercrombie filled with denim, tank tops, totes, and more featuring signature symbols of NYC — including hot dogs, taxis, and martinis. The brands celebrated the launch with a retro-themed dinner at Revelie Luncheonette in Soho, hosting a mix of press, influencers, and tastemakers who all modeled the products alongside milkshakes, chicken tenders, and other American diner staples. Shoppers can explore all the different Abercrombie x Abbode pieces at Abercrombie.com.

WashWise Launches Reset Spray

If you’ve ever hesitated to wash your favorite denim or athleisure pieces in fear of messing with their perfect fit, or perhaps you’re just the type to avoid doing laundry altogether (hey, we’ve all been there), WashWise has launched the ultimate solution. Called the Reset Spray, the brand’s debut product is an all-in-one clothing refresh that neutralizes odors and helps eliminate stubborn sweat and body oils on fabric. The formula — which WashWise Founder Maria Cabral Menezes describes as “dry shampoo for clothes” — comes in two scents: Cotton Cooldown (featuring cedar and green tea aromas) and Verde Rise (notes of fresh grass and cucumber). The Reset Spray is available to purchase now at WashWise.com or at specific Hamptons hotspots — such as Crow’s Nest, select SoulCycle locations, and KZ Pilates East Hampton.

V. Chapman & Kristopher Brock Collaborate

On August 5, V. Chapman announced Amapola Amor, a Fall/Winter 2026 collection created in partnership between V. Chapman Founder Victoria Salisbury and namesake designer Kristopher Brock. Featuring dresses, outerwear, knitwear, and accessories, the line nods to the sun-soaked coastline of Andalusia, blending V. Chapman’s signature corsetry with Brock’s romantic, texture-driven aesthetic. “When we first met to discuss the project, we immediately shared an excitement around exploring a more daytime focus,” Brock said in a statement. “Naturally, we both knew there would always be a hint of bridal, but we wanted the majority of the collection to feel transitional — pieces that carry romance into everyday life.”

ARKK Copenhagen & Alana Hadid Release Sneakers

On August 3, Alana Hadid unveiled her first-ever sneaker collaboration with ARKK, debuting a pair of hot pink kicks during CPHFW. The partnership marks a full-circle moment for Hadid, who has been a longtime fan of the shoes. “I’ve never found a sneaker brand that felt so me,” she said in a press release. “It’s androgynous and still has flair. It’s utilitarian and still stylish. I can wear it to a dinner and on a hike. I keep coming back." If you’re interested in the shoes, act fast: the brand is releasing just 120 pairs.

Jenny Bird Gets Swirly

For its Pre-Fall collection, it girl-favorite jewelry brand Jenny Bird launched Swirls, a capsule of spiral-shaped adornments inspired by a recent baking experience. The designer was looking at a Swiss roll recipe in a cookbook and became “obsessed with the swirl, the form, the repetition, and the satisfaction of it, which evolved into a bigger feeling: the quiet indulgence of a slow European morning — coffee, a pastry, no agenda,” according to a press release. What started as a fascination with a baked good eventually materialized into an array of cocktail rings, statement pendants, chunky collar necklaces, and brooches — all available now at Jenny-Bird.com.

Kizik Launches Its First Chelsea Boot

There are few things better than a shoe you can slip on and off without using your hands. Kizik’s new Sierra Chelsea boot includes the brand’s HandsFree technology, making fall footwear all the more accessible as we enter the incoming season. The shoe also features waterproof leather and a rubber outer sole built to increase traction and withstand high abrasion, making the style ideal for long city walking days, scenic hikes, or perhaps a day spent on an apple orchard.

Citizens Of Humanity & Jennifer Meyer Release Collaboration

Although Jennifer Meyer is best known for her fine jewelry collection, the California-based designer is entering her apparel era, collaborating with denim brand Citizens of Humanity on a six-piece capsule that captures “effortless, California-cool sensibility into a tightly curated wardrobe of elevated everyday staples,” as described in a press release. The fall weather-ready lineup includes reimagined versions of Citizens’ best-selling denim, leather, silk, and flannel pieces, as well as the debut of the Jen Straight Leather Pant — a new silhouette inspired by Meyer’s personal style.

Disney & Béis Team Up On Luggage

Shay Mitchell’s travel accessories brand Béis collaborated with Disney on a 28-piece collection of luggage and bags inspired by the media company’s most iconic characters and nostalgic motifs. Mickey Mouse leads the collection’s designs, with his recognizable silhouette serving as the focal point for bright red check-in roller bags, small carry-ons, denim backpacks, and duffle designs. There’s also the Minnie Bow Handbag, which will certainly appeal not only to Disney superfans but also to general fashion fans of coquettish, high-femme aesthetics. The collection is available to shop now at BeisTravel.com and Disney.com.

Longchamp Collaborates With Textile Artist Caroline Hélain

On August 4, Longchamp unveiled a collaboration with textile artist Caroline Hélain, reimagining its signature Le Pliage totes and travel bags through her distinct lens. Each piece in the line is splashed with Hélain’s abstract textile landscapes, fusing functionality with creative expression. The colorful motifs extend to ready-to-wear, too, appearing on tees, dresses, sweaters, and scarves.

Kelly Wearstler Announces RTW Collection With H&M

Been saving up for H&M’s forthcoming home collection with esteemed interior designer Kelly Wearstler, which launches in early September? Well, you may want to set aside some of that budget for her ready-to-wear capsule with the retailer, arriving alongside the homewares. The small but mighty collection is a reflection of her home aesthetic: bold, edgy, and eclectic. Together, Wearstler and H&M designed a slouchy leather jacket, boxy white tee, vase-printed slip dress, and other statement-making pieces.

Tinashe Fronts Express’ Fall 2026 Campaign

On August 3, Express unveiled its fall 2026 campaign, “Too Easy to Look This Good,” starring multi-platinum recording artist Tinashe. Spotlighting the retailer’s modern approach to timeless denim, the music video-inspired campaign harks back to the ‘90s and early aughts, set against the backdrop of a mid-century estate in Beverly Hills. The ad merges past and present, showcasing the return of Express’ ‘90s-inspired bootcut jean alongside its new Y2K-wash jean.

Petite Plume Launches Its First-Ever Tote Bag

Meet your new go-to everyday tote, courtesy of Petite Plume. On August 3, the luxury pajama and lifestyle brand made its first foray into handbags with the launch of the Beckett tote. Priced at $198, the carryall comes in three patterns: navy French ticking, timeless toile, and camel ticking stripe. Errand-running is about to get a whole lot more fashion-forward.