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The Best New Beauty Products For A Little Mid-Fall Self-Care

For cozy nights in or girls’ nights out.

by Erin Lukas
Updated: 
Originally Published: 
Victoria Beckham Beauty
October 2026 Best New Beauty Products
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You’ve lit your new scented candle, your DoorDash delivery ETA is 10 minutes, and you just fired up the crime documentary that’s been in your Netflix queue for months. This might sound like the recipe for the perfect cozy fall night in, but you’re still missing part of the equation: a self-care routine that will reverse the effects of the season’s cooler temps on your skin and hair. Conveniently, October 2026’s best new beauty products are comprised of launches made with fall struggles in mind.

The next best thing to a professional facial is Sofie Pavitt Face’s Temp Check Mask Duo. This at-home treatment combines exfoliation with soothing hydration to replenish and plump dull, dry skin. For a true treat-yourself moment, there’s Guerlain’s Orchidée Impériale The Longevity Concentrate, a luxurious firming and hydrating serum backed by over 20 years of research. You can also reset your hair by treating your scalp and strands to the cleansing and color-reviving Highbrow Hippie Triple-Action Revitalizing Enzyme Scrub.

And while it might be tempting to go into full hibernation mode until spring, the holiday season is upon us. Get ahead of your festive beauty looks by grabbing E.l.f.’s Glitter Hair Stick and Victoria Beckham Beauty’s Rouge Victoria Matte Lipsticks — specifically the blood red shade.

Keep reading for TZR’s full breakdown of the best skin care, makeup, hair care, and body care products launching this month.

October 2026 Skin Care Launches

Best New Glow-Boosting Mask

Glass skin in 15 minutes isn’t a pipe dream when you’ve chosen Yise’s hydogel mask for your mask session. It’s soaked with a serum containing vegan PDRN, hyaluronic acid, niacinamide, and glycerin to plump, hydrate, and brighten skin.

Best New Essence

Thanks to a blend of 56 active ingredients, this essence tackles a number of skin concerns including, barrier support, dullness, dryness, and uneven texture, and clogged pores.

Best New Facial Treatment

Inspired by the contrast therapy she uses in her treatments, esthetician Sofie Pavitt’s two-step mask helps revive dry, dull, textured skin. First, use the exfoliating and plumping Warm Up Mask, then follow with the hydrating and soothing Cool Down Mask. The result? Smoother, glowier skin.

Best New Longevity Serum

This luxurious serum from Guerlain harnesses the long-lasting power of blue orchid to firm, densify, and improve facial contours over time by strengthening 10 longevity pathways in the skin. It also instantly hydrates and plumps the skin.

Best New Eye Cream

Just in time for the holiday season’s late nights comes Neuraé’s eye cream, specifically designed to minimize signs of “emotional and physical stress.” The neuro ingredients were chosen for their ability to target puffiness, dark circles, dryness, and to smooth expression lines.

Best New Firming Mask

Your cozy fall nights in aren’t complete without a face mask session. This one from Medicube is infused with a serum containing EGF, NAD, collagen, panthenol, hyaluronic acid, and ectoin to help improve the appearance of fine lines, dullness, and loss of elasticity.

Best New Sunscreen

La Roche-Posay is the latest brand to roll out a sunscreen featuring the newly FDA-approved BEMT filter. On top of shielding skin from UVA/UVB, it offers antioxidant protection and has a hydrating, soft, non-greasy finish.

October 2026 Makeup Launches

Best New Tubing Mascara

You won’t have to check on your mascara for smudges with this tubing formula. It offers length and volume that stays pristine thanks to the formula that wraps each lash with polymers instead of coating them.

Best New Matte Lipstick

This collection of six red shades offers the extreme color payoff and staying power you expect from a matte lipstick without any dryness or flaking.

Best New Eyeliner

Smudged eyeliner can really kill the mood of your holiday makeup looks. Ahead of the upcoming party season, make the switch to this waterproof pencil from Anastasia Beverly Hills. It comes in matte, metallic, and duo-chrome finishes and has a gel-like consistency that glides on smoothly for easy application.

Best New Frosted Lipstick

Thanks to celebrities like Zendaya and Zara Larsson, frosted makeup is no longer a Y2K relic. So it’s completely apropos that MAC brought back its beloved Frost Lipsticks. The moisturizing, high-pearl finish lippie comes in 20 shades, ranging from subdued nude to adventurous greige.

October 2026 Hair Care Launches

Best New Hair Serum

Whether you’ve been trying to grow out your hair or you’ve noticed damage from color treatments, Nutrafol’s Strand Serum is here to help. With a dual-phase formula of milk thistle seed, rosehip oil, and wild olive extracts plus hemisqualane, it works to seal split ends and protect and prevent breakage for stronger strands.

Best New Shampoo

Inspired by double cleansing in skin care, Cair’s shampoo acts as the second step when paired with a scalp-treating detox shampoo. It’s formulated with skin care ingredients such as rice water, plant collagen, Vitamin C, and hyaluronic acid to hydrate and nourish hair.

Best New Scalp Scrub

Dull color and weighed-down, greasy strands are two signs your scalp is in need of a reset. That’s where this scrub enters the picture. It combines physical and chemical exfoliation with chelation to remove product and hard mineral water residue, plus hydrates the scalp with ceramides so you have cleansed, conditioned, vibrant hair from root to tip.

Best New Glitter Stick

Give your slick-backs a festive twist this holiday season with E.l.f.’s glitter hair stick.

October 2026 Body Care Launches

Best New Body Lotion

Add a little extra shimmer to your upcoming holiday looks with Old Navy Beauty Co.’s limited-edition crystal sugar-infused body lotion. The Jerome Epinette-created gourmand scent of salted caramel and quince makes it extra decadent.

Best New Hand Treatment

So much more than your average hand cream, Oak Essentials’ serum is formulated with plant-based stem cells to treat signs of aging like wrinkles, dark spots, and dryness.

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