(This Just In)

February’s Best New Beauty Products Will Get You Through The Rest Of Winter

Mid-season upgrades.

by Erin Lukas
@victoriabeckhambeauty
 february 2025 new beauty products
We may receive a portion of sales if you purchase a product through a link in this article.

It might be the shortest month of the year, but February is arguably the most exciting. It’s a jam-packed 28-day sprint of award season red carpets, fashion week runway shows, and of course, the Super Bowl game and halftime show. Pop culture moments aside, your favorite beauty brands have also been working overtime because virtual and physical shelves are flooding with exciting launches. So if you’re feeling rundown from attending events, keeping up with all of them online, or the mid-winter weather has you feeling down, February 2025’s best new beauty products are the perfect pick-me-up.

If your skin is in need of a reset after too many late nights or braving the seasonal elements, you have a number of options. Shark just launched its first skin care device, an under-eye cooling LED mask, that’s great for a self-care night, while Sisley Paris’ latest innovation is a soothing moisturizer for sensitive (read: weather-worn) complexions. You can also incorporate more skin care into your makeup routine. Glow Recipe’s serum blush has actives that work to even skin tone and Ciele’s liquid highlighter offers SPF 50 protection. (Yes, you still need sunscreen in the winter.)

Ahead, TZR has compiled the most exciting beauty product launching this month across skin care, makeup, hair care, and body care. Warning: It’ll be impossible to pick just one as a little mid-winter treat to yourself.

February 2025 Skin Care Launches

Best New Face Mask

Best New Moisturizer For Sensitive Skin

Best New Firming Serum

Best New Sunscreen

Best New Eye Cream

Best New Sheet Mask

Best New Plumping Serum

Best New Facial Self-Tanner

February 2024 Makeup Launches

Best New Liquid Blush

Best New Eyeshadow Palette

Best New Lip Serum

Best New Liquid Highlighter

Best New Lip Tint

February 2025 Hair Care Launches

Best New Texture Spray

Best New Flat Iron

Best New Hydrating Treatment

February 2025 Body Care Launches

Best New Body Wash For Dry Skin

Best New Body Mist