The Best New Beauty Products To Gift Yourself

Start 2026 off with refreshed pores thanks to Benefit’s cleansing mask, which specifically targets blackheads. After applying the alkaline pH and kaolin clay mask and letting it sit for 15-30 minutes, use the built-in extraction tool to declog your pores.

If your skin is dry, itchy, and raw from the frigid winter weather, Kiehl’s has just the remedy for you. The Ultra Facial Meltdown Recovery Cream is formulated with α-bisabolol, dexpanthenol, and 1% colloidal oatmeal to calm irritation and restore the moisture barrier. It’s made with sensitive skin in mind, so those with eczema, psoriasis, and rosacea can slather it on stress-free, too.

Inspired by Okinawa's nuchi-gusui diet of ancestral herbs and plants, Tatcha’s gel-cream restores elasticity and brightens skin for a plump, youthful look.

Getting a laser or microneedling treatment ahead of the new year? This soothing cream is perfect for inflamed post-procedure skin. And if you aren’t seeing your dermatologist anytime soon, it can also be used on rough, weather-worn patches of skin.

Think of First Aid Beauty’s Pillow Pads as the pregame to the rest of your skin care routine. After cleansing, wipe the colloidal oatmeal, ceramides, squalane, and cica-soaked pads across your face for an initial douse of moisture that’ll also improve the absorption of the rest of the products in your routine.

A primer that does a little bit of everything, this Supergoop! formula grips makeup, hydrates skin, and offers SPF 50 protection. (Yes, you still need sunscreen in the winter!)

Finishing your makeup with a setting spray can help your look last longer. However, many options on the market leave your face feeling tight or sticky. That’s why Saie made this hydrating, alcohol-free, ultra-fine mist that locks makeup in place with a slightly dewy finish that feels comfortable on your skin.

The unique jelly texture of Makeup By Mario’s multitasking balms is infused with hydrating ingredients, so they melt into skin seamlessly and maintain a natural finish throughout the day. Apply it to your cheeks and lips for a one-and-done makeup look that requires minimal effort.

It’s not too good to be true: e.l.f.’s new hydrating concealer is the same price as your favorite latte. The medium-coverage formula is super creamy and crease-resistant, with a soft satin finish. It comes in 36 shades.

Inspired by form-fitting, sleek latex, YSL Beauty’s latest mascara lengthens and lifts lashes for up to 24 hours.

Living up to its name, this light and smooth blush blends like a dream, leaving cheeks with the prettiest matte flush. Better yet, you can also apply it to your lips for an of-the-moment monochromatic makeup look.

Wearing bold lipstick during dry-lip season might seem counterintuitive, but Tilt has formulated one that doesn’t draw more attention to cracks and flakes. It’s infused with nourishing colloidal oatmeal, ceramides, and hyaluronic acid to maintain a smooth finish.

If your mascara flakes and smudges no matter which brand you use, a tubing formula, like this new one from Urban Decay, will end your struggle. In addition to black, the lifting and lengthening formula also comes in four hair-inspired shades, such as auburn red and bleached platinum.

The missing piece of your glossy lip combo? Patrick Ta’s high-shine tinted balms also serve as a nourishing lip treatment. They come in four shades plus a clear option.

Congratulate yourself for getting through another year with Tom Ford’s luxurious Reserve Lip Color. The chic refillable case ($100) comes in gold or black and can be paired with any of the Reserve refills ($50). As for the formula, it has a radiant pigmented finish thanks to a moisturizing oil blend.

Thick, luscious hair starts at the root, which is why Neutrogena created this serum. Powered by a patent-pending peptide complex, it works to activate the scalp to minimize shedding and promote healthy hair growth.

Just like your face, you might be noticing your hair is extra dry during the winter, too. That’s where this multi-benefit oil comes in. The lightweight, non-greasy formula hydrates, repairs split ends, and protects against heat damage.

This easy-to-apply treatment is packed with peptides to plump strands for thicker-looking hair and offers heat protection to prevent hair fall from styling damage.

Minimalists will appreciate RÕZ’s multitasking scrub. On top of exfoliating, it doubles as a detoxing shampoo, complete with lather.

If having healthier hair is one of your 2026 goals, why wait until the new year to get started? Kick off your journey with Pantene’s Abundant & Strong Shampoo, which aims to minimize shedding with a blend of pro-vitamin B5, niacinamide, and piroctone olamine.

The skin below your neck also needs extra hydration during the winter. Part of Herbivore’s revamped body care collection, this nourishing cream also works to firm skin with amino acids, vitamins, and electrolytes. Bonus: the delicious coconut milk and vanilla scent will (mentally) transport you to a warm, tropical locale.

Not your average body oil, this honeydew and crisp ocean breeze-scented one from Rare Beauty starts off as mousse, eliminating any dripping, greasiness, or stains on your clothes and sheets.

Transport yourself away from the ice and snow by spritzing Ouai’s Santorini Hair and Body Mist from head to toe. The scent of peach, orange, honeysuckle, and amber is the next best thing to a dip in the Aegean Sea.