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Summer Isn’t Over Yet – And These New Beauty Launches Are Proof

From sweat-proof mascara to a detox shampoo.

by Erin Lukas
Updated: 
Originally Published: 
@summerfridays
August 2026 Best New Beauty Products
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The impending return of the pumpkin spice latte might signal that we’re entering the final stretch of summer, but the season isn’t over just yet. There’s still plenty of time to book a last-minute Euro trip, organize an afternoon at the beach, and sip happy hour spritzes on a sun-soaked rooftop patio. Another sign that you should live in the moment? August 2026’s best new beauty products are formulated with hot, sunny days in mind.

Yes, this month’s skin care, makeup, hair care, and body care launches will ease any late-summer struggles. There’s Neutrogena’s hyaluronic acid eye patches to help fake looking like you slept on your flight to Mallorca. Speaking of travel, L’Oréal’s cushion compact is TSA-friendly, and NARS’ lengthening and volumizing mascara is smudge-proof for afternoons spent at Spanish beach clubs. For hair, Chris McMillan has created a non-stripping clarifying shampoo that’s great for getting saltwater and chlorine buildup out of your strands, while Ghd’s latest flat iron is equipped with technology that prevents heat damage — a game-changing feature when your hair is dry and brittle from swimming, sun exposure, and styling with hot tools.

Below, a complete rundown of August’s most exciting beauty launches.

August 2026 Skin Care Launches

Best New Moisturizer

Get ahead of the impending cold weather dryness with Oak Essentials’ lightweight yet deeply nourishing moisturizer. The non-greasy formula provides long-lasting hydration, thanks to coenzyme Q10 and a blend of superfruits.

Best New Barrier Repair Serum

An extensive skin care routine isn’t necessary, and this serum is proof. In addition to supporting the skin barrier, this multitasking serum treats fine lines, wrinkles, redness, and dark spots.

Best New Eye Treatment

Even if you didn’t sleep well, Eighth Day’s eye treatment helps you wake up looking rested. Along with the brand’s potent yet gentle retinal, the cream also contains exosomes and a peptide that help brighten, firm, and reduce under-eye bags and puffiness.

Best New Glow-Boosting Moisturizer

Maintaining your summer glow into the fall is easy – with a radiance-boosting moisturizer. This one from YISE is packed with peptides, hyaluronic acid, and ceramides so skin is plump, glowy, and ready for makeup.

Best New Cleansing Brush

This high-tech tool is so much more than a cleansing brush. It vibrates as it deep cleans skin so you’re also getting a circulation-boosting facial massage.

Best New Serum For Breakouts

Come August, your skin might be feeling the excess summer heat and sweat in the form of breakouts. That’s where this Sisley Paris can help. The gentle but effective formula has succinic acid and a blend of botanical extracts that work to unclog pores, balance sebum, and minimize post-acne dark spots.

Best New Eye Patches

Have travel plans this month? Stash these eye patches in your plane bag so you look refreshed and awake coming off a long-haul flight. They’re infused with hyaluronic acid, niacinamide, and caffeine to hydrate, plump, and brighten the under eyes.

Best New Face Oil

This lightweight gel-oil is your first line of defense against visible signs of skin aging, such as uneven texture, dullness, loss of firmness, and enlarged pores. It works best as part of your nighttime routine when skin is in renewal mode.

Best New Eye Cream

PDRN is the skin care equivalent of the current protein craze in food – it’s being added to every product. If the concept of slathering a salmon sperm-infused cream on your face weirds you out, you can still reap the ingredient’s smoothing, firming, and hydrating benefits with The Ordinary’s latest launch. This eye cream is made with a microbial-derived vegan alternative to fish PDRN and also contains folic acid to help address fine lines, wrinkles, and dryness.

Best New Cleanser

Thanks to a luxurious mix of royal jelly, honey extract, propolis, cocoa extract, willow bark, green tea, and sugarcane extract, this gentle cleanser leaves skin refreshed and radiant.

August 2026 Makeup Launches

Best New Foundation For Sensitive Skin

Sworn off foundation because seemingly every formula makes you break out? Tower 28 has got you. The Swipe Serum Foundation offers buildable, medium coverage and is made with ingredients that help reduce acne-causing bacteria and inflammation.

Best New Eyeshadow

Saie’s first-ever eyeshadows are a capsule wardrobe of neutral shades in both matte and shimmer finishes. The velvety baked powder formula blends like a dream, but doesn’t crease or get cakey with wear.

Best New Lip Liner

No need to mix and match your lip combo moving forward. This two-in-one lippie works as a liner and a lipstick.

Best New Cream Blush

If your blush preferences lean natural and glowy, reach for YSL’s cream compact. The hydrating formula is buildable and blends seamlessly for a soft, flushed look.

Best New Lip Gloss

Celebrity makeup artist Mary Phillips’ glosses offer the hydration, shine, adn tint you crave minus the stickiness.

Best New Setting Powder

This ultra-fine setting powder locks in makeup and blurs pores just like your favorite beauty filter.

Best New Mascara

The number of potential pool days might be dwindling, but you can still achieve glossy, fresh out-of-the-water lashes with this lustrous-finish volumizing and lifting mascara.

Best New Cushion Foundation

This K-beauty cushion compact offers soft matte medium coverage with a blurring effect that rivals a beauty filter. What’s more, it’s travel-friendly and comes with a puff applicator for easy touchups.

Best New Shimmer Eyeshadow

While 2016 matte makeup might be having a moment, a little sparkle will never go out of style. That’s why Makeup By Mario has come out with shimmer shades of its beloved long-wear cream eyeshadow.

Best New Blurring Foundation

Packed with an all-star blend of skin care ingredients — including exosomes, peptides, and antioxidants — Westman Atelier’s first liquid foundation works to brighten and firm skin while providing medium coverage with a natural finish.

Best New Do-It-All Mascara

This smudge-resistant mascara lifts, lengthens, and volumizes lashes in a single coat. And if you’re Team Brown Mascara, it comes in a rich chocolate brown hue, too.

Best New Full Coverage Foundation

Don’t get thrown off by the name of Drunk Elephant’s first foundation. It offers full coverage that blends seamlessly, thanks to skin care ingredients like peptides and antioxidants. If you prefer lighter coverage, add a few drops to your go-to moisturizer for more of a tint.

Best New Sculpting Stick

Available in sculpting and highlighting shades, use these slim, creamy sculpting sticks to define and enhance your favorite features.

Best New Liquid Lipstick

Complete your glowy summer makeup looks with these glitter liquid lipsticks. The high-pigment formula has staying power, but feels light and non-drying on the lips.

August 2026 Hair Care Launches

Best New Flat Iron For Silk Presses

Silk press season is right around the corner, so why not upgrade your hot tools in preparation? Pattern’s vibrating flat iron is designed to reduce tension and snagging for smoother styling sessions.

Best New Clarifying Shampoo

This detox shampoo by celebrity hairstylist Chris McMillan acts as a reset for the scalp and hair by removing excess buildup, stimulating the scalp, and balancing oil production with a blend of niacinamide, peppermint oil, and sodium sulfonate.

Best New Flat Iron

Powered by proprietary AI, Ghd’s Sculpt styler continuously monitors hair temperature, when the hair is loaded between the plates, how much hair is added, and how fast the tool is moving through each tress. The result is smoother, shinier strands or long-lasting curls.

Best New Styling Primer

Just like doing makeup, the key to a long-lasting hairstyle is a primer. This one from Bumble and bumble is made specifically for those with an oily scalp and hair and/or fine strands. The seaweed keeps hair nourished without weighing it down, and royal sugar kelp and zinc PCA help control excess oil.

Best New Blowout Brush

If you struggle with at-home blowouts, this multitasking brush makes achieving salon-level volume and shine nearly effortless. It has 360° airflow, infrared technology, and a tourmaline-infused ceramic barrel so you’re drying and styling your hair all at once.

Best New Filtered Showerhead

Maintaining your hair color between root touchup sessions shouldn’t stop at the products you use. Minerals in your water can also lead to fading, which is where Sans’ Filtered Showerhead comes in. The filter system reduces chlorine, chloramine, and odor so hair stays vibrant and feels less brittle, and it’ll help prevent skin dryness, too. You can choose between modes: rain for softer water fall and jet for a more targeted spray.

August 2026 Body Care Launches

Best New Body Balm

Summer Fridays is tapping into the pistachio fragrance trend with this scent from its debut body care collection. The rich body balm leaves skin soft and smooth (not greasy!) and smells like your favorite gelato flavor.

Best New Body Lotion

Despite its lightweight, non-sticky texture, this body lotion delivers the deep hydration and barrier-strengthening benefits of a thick cream. In other words, it’s perfect for hot late summer days.

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